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Parents probably know it best as the fastener on little kids' shoes, bags and other accessories. Velcro has had a long history in consumer products since its invention in 1941. For many kids securing something with Velcro is their first "I can." As in "I can fasten my shoes." Easy to use and familiar, everyone appreciates its utility, but it's most likely not something anyone would consider "fun." And certainly not a toy.