What It Is
One Direction fans, called Directioners, can bring the fun and fandom of One Direction (more commonly referred to as 1D) off the stage and into their homes with One Direction Dolls. These 12-inch dolls are sculpted in the likenesses of each One Direction member. Fans can collect Harry, Liam, Louis, Zayn, and Niall, each sporting stylish clothes inspired by real outfits worn by the guys. Each doll also comes with a microphone that they can hold in their hand. Each doll is sold separately.
Why It’s Fun
Directioners will love being able to play out a One Direction concert with the new One Direction Dolls. These dolls are a great way for fans to engage with their favorite band in a new way. This new toy line extends the band's presence and is all about collectability and letting fans relive or create a One Direction concert, music video, or other 1D experience.
Who It’s For
One Direction Dolls are for One Direction fans ages 5 and up.
What To Be Aware Of
Hasbro will also release other 1D toys and games.
There is a great deal of fan-based merchandise based on 1D available now as well.