What It Is
La Dee Da is a new fashion doll collection centered on 16-year-old Dee and her friends who have started their own fashion label, La Dee Da. Each doll in the collection comes with a fashion, accessories, and an activity booklet with instructions on how to make a different craft.
With the Dee Signature Doll, kids can transform Dee's dress from an A-line to a bubble skirt by pulling the string on the back of the dress. The oversized flower in Dee's hair can be removed and worn at Dee's waist, and the flower at Dee's waist can be removed and worn in Dee's hair. Kids can also transform the doll's stockings into leg warmers. Dee also wears a pin cushion bracelet and sewing-inspired earrings: one looks like a zipper and scissors while the other looks like a sewing machine. Because Dee is from New York City, her dress reflects a city landscape while her eye shadow resembles the crown of the Statue of Liberty. The doll also comes with a portfolio with three sticker sketches.
Within the La Dee Da collection are two themed lines. The Sweet Party line features Dee and her friends celebrating Dee's Sweet 16th birthday party. Each doll wears a candy-inspired outfit with colorful hair, makeup, and accessories. The collection includes Dee as Candy Dots O' Fun, Tylie as Peppermint Blast, Cyanne as Cotton Candy Crush, and Sloane as Lollipop Swirl. Each doll comes with a sticker sheet.
The Runway Vacay line features Dee and her friends dressed in outfits inspired by India, Japan, France, and Africa. The line includes Dee as Bollywood Bright, Cyanne as Tokyo Pop, Tylie as Viva La France, and Sloane as Safari Dreams. Each doll also comes with a sticker sheet and travel bag.
Each doll is sold separately. Additional fashions are also sold separately.
Why It’s Fun
La Dee Da encourages girls to create, imagine, and express themselves through fashion doll play and crafts. The fashions on the dolls are bright and colorful and filled with fun details. Kids will enjoy collecting and playing with each of the different dolls as well as making crafts that can be used outside of the doll play.
We really like the way the storylines and fashions are structured so as kids themselves become more sophisticated, the play and their relationship to these dolls will as well.
We also like the very distinctive look of the dolls, which makes them stand out for certain girls. It's a combination of age-appropriate sophistication and high-desin charm that's particularly appealing.
Who It’s For
The La Dee Da collection is for ages 5 and up.
However, as noted above, we think that this has some long-term play, meaning that it will appeal to 7 and 8 year olds as well, particularly for kids who are into fashion and lifestyle play.
What To Be Aware Of
To complement the doll line, there is also an interactive website, www.ladeeda.com, where kids can meet the characters and play games. Free La Dee Da e-books are also available for download from Apple's App Store.
Adult supervision is recommended for the craft activities. Tools and materials for the crafts are not included.