What It Is
Shoulder Buddies are three-inch collectible characters kids can wear on their shoulders to interact with as if a friend is sitting right there. Each Shoulder Buddy comes with a special magnetic coin. Put the coin inside of your shirt sleeve and hold it in place. Position the Shoulder Buddy outside the shirt, directly over the coin. The connection between the toy and the magnet under a shirt is what holds the Shoulder Buddy in place. There are more than 30 characters to collect, each with its own personality and life message. Each character comes with a collectible Smart Card with life lessons from "sharing smarts" to "teamwork smarts". For example, the character Pep is all about "support smarts". Its collectible card tells kids ways to show support: Reach out to a friend, have a positive attitude, listen more than you speak, and lend a helping hand. The Shoulder Buddies also have colorful hair (that will be familiar to anyone who remembers troll dolls) that kids can twist and style.
Why It’s Fun
Shoulder Buddies are intended to be more than just cute little characters for kids to wear around on their shoulders. As kids collect and play with Shoulder Buddies, they are introduced to a range of important life lessons, from friendship to fire safety. With so many to collect, kids can choose the Shoulder Buddy whose personality most matches their own or they can collect all of the characters to wear.
Who It’s For
Shoulder Buddies are for ages 4 and up. They will most likely appeal to kids who like character collectibles.
What To Be Aware Of
The magnets in Shoulder Buddies and the coins are inaccessible. However, the coins should be kept away from younger children.