(actual price may vary)
TimetoPlayMag.com Ratings and Reviews
At TimetoPlayMag.com, we want to engage, inform and entertain our readers to give them the benefit of our knowledge, experience and the breadth of products we cover. We look at more than 10,000 new toys and children’s products every year, and our primary purpose is to help you make the best choices for the kids in your life.
Our goal is to give you the real story on what you’ll find when you bring a toy home. And we know that every kid and every family is different. That’s why we always say: “The hot toy is only hot if it’s hot for your child.”
Our editorial team has more than 100 years combined experience working in the toy industry. Our rating system ranks toys on 4 key criteria:
- Fun — Does it engage the child? Does it inspire imaginative play? Does it contribute to creative expression? Is it entertaining?
- Repeat Play OR Collectibility — Some toys are played with, some are collected. If we feel a toy is better suited for collectibility, we’ll rank it based on Collectibility instead of Repeat Play.
- Repeat Play — Will kids come back to it over time? Does the toy allow diverse imaginative play experiences? Does it provide longer-term play value?
- Collectibility — Some toys may have limited traditional play, but kids will treasure them as collectibles.
- Assembly/Instructions — Is the toy easy to assemble? Are the instructions clear?
Over the years we’ve learned a lot about what makes great toys and exciting play experiences. We want to help you create the best experiences for your kids and your family.
Ultimately, you’re the best judge of what you want to bring into your home — and what’s best for your kids. And because you’re an important part of the Time to Play family, we invite you to let us know if you ever find an error or have any ideas how we can better help you. After all, we exist for one reason: to help you have more fun!
What It Is
Schleich has been producing Smurfs figurines since the 1960s in Europe where the little blue figures had been favorites since they first appeared in 1958. This year, with a new Smurfs movie coming out in August, Schleich is celebrating both the old and new through a variety of new figurines and sets.
There are six new individual Smurfs figurines based on The Smurfs, the new CGI-animated/live-action 3D movie coming out in July. These new figurines have a different look than the classic Smurfs. The new Smurfs, based on the new look from the movie, have blue eyes and bigger noses and feet. Characters include Papa Smurf, Gutsy, Brainy, Smurfette, Clumsy, and Grouchy. Each retails for about $4.99.
The Smurfs Movie Set is a collector's box set containing the six main characters from the new movie: Papa Smurf, Clumsy, Smurfette, Gutsy, Grouchy, and Brainy. The set retails for about $27.99.
Schleich is also going back in time with its Smurfs Decade Sets. Each set represents a different decade from the last 50 years (1960—2009) of Smurfs. Each Decade Set has a theme with five figurines (in the classic Smurfs style) that are displayed against a diorama. They retail for about $24.99 each.
Why It’s Fun
Schleich's Smurfs figurines and sets are a great way for kids to engage with the new movie before it hits theaters. These high-quality and highly collectible figurines let kids recreate the fun of the movie or create their own "Smurftastic" adventures.
Who It’s For
The Smurfs figurines and sets are for ages 3 and up. Kids will probably like the Smurfs Movie Set and figurines based on the new movie the best, while adult fans will want to collect the Decade Sets.
What to Be Aware of
Schleich's Smurfs toys are mainly sold in specialty stores.