Action Figures / Collectibles
The very best for the kid - or the kid at heart - including Star Wars, G.I. Joe, Transformers, Ben 10, Power Rangers and much more!
Active Toys
Our picks to keep kids moving. A rotating section that includes Wii Fit, Nerf, Fisher-Price, ESPN and traditional sports toys.
Activity Toys
Now that's drawing - and painting and more - on the imagination. With the best items from Crayola, Play-Doh, Alex and more - chalk these items up as the most fun for kids.
Arts & Crafts
From serious scribblers to budding Picassos, here are the toys from Crayola, Alex, Kooky, Aquadoodle and others that draw their power from kids' imaginations.
Books
Dr. Suess, Harry Potter, Stephenie Myer. Who says kids aren't reading? They are, and these are some of their favorites.
Boys Toys
Classic or contemporary, simple or complex; these are the toys that boys love--and that they'll play with for hours and remember for a long time.
Construction
Imagination is building with the best sets from LEGO, MEGA, K'NEX, and all the top brands, as well as classics like Tinker Toy, Erector and Lincoln Logs.
Dolls
Baby dolls, fashion dolls and a whole world of fun. Here’s where you’ll find the latest from Barbie, American Girl, Cabbage Patch, Polly Pocket Hannah Montana, High School Musical and even favorite non-humans like My Little Pony.
Dress Up
Feel like becoming Spider-Man? How about Batman, Iron Man or Tinkerbell? Dress up isn’t just for Halloween anymore, and here’s where you’ll find play that’s always becoming.
Educational & Learning
ABCs and 123s are just the beginning. Whether it’s amazing technology from LeapFrog or VTECH, or toys from Fisher-Price, Sesame Street and Playskool, this is where you’ll find the best for curious kids.
Games
Monopoly, Uno, Pictionary—the list goes on and on. Board games are great family entertainment, and these are some of the best.
Subcategories: Card Games, Party Games, Preschool Games
Girls' Toys
For any little Miss who enjoys being a girl, you’ll find great items from My Little Pony, Girl Gourmet, High School Musical and Disney Fairies—plus a lot more.
Infant Toys
The very best toys from the names you trust—Playskool, Fisher-Price, Lamaze, K’s Kids—to get your infant started on the right foot, hand, etc.
Kids Electronics
They're the coolest gadgets out there—and they’re just for kids. Search for Fisher-Price Cameras, the latest iPods and MP3’s, Barbie and Hannah Montana electronic marvels and a lot more.
Outdoor Toys
Get out and play! Fun in the sun is just a click away with outrageous water blasters and many more toys to make your backyard a summer wonderland.
Outdoor Play Structures
Reviews of the best new backyard structures that will keep kids active - both physically and imaginatively. Find the best investment for your backyard here!
Preschool Toys
The toys grown-ups still remember—Little People, Sesame Street—and new favorites like Spike the Ultra Dinosaur and Yo Gabba Gabba! You’ll find everything here that makes preschool fun.
Puzzles
Putting it all together is what this category is all about. From
preschool puzzles that help little ones learn important perceptual skills to big puzzles for hobbyists and casual puzzlers, here's where you'll find the best fit for what you're looking for.
Radio Control
They roll. They fly. They delight kids and adults alike. See the latest and greatest from Air Hogs, Tyco, Uncle Milton and others.
Riding Toys
Head for the open sidewalk with these outstanding choices from Razor, Power Wheels, Radio Flyer and more. The classic red wagon is still a hit, but there’s nothing like a Barbie Jeep for driving in style! And that’s just the beginning.
Role Play
Kids can bring out their inner Star Wars characters, Power Rangers, Marvel Superheros and much more. It's also about playing like a grown-up. Role-play is all about trying on different roles and firing up the imagination.
Science & Discovery
Explore. Learn. Play. The best from Uncle Milton, Discovery as well as telescopes, science kits, animals and tons of stuff that makes learning about the world a play-full adventure.
Specialty Toys
This is the place to find unique and innovative toys from smaller manufacturers. These are toys you won't find everywhere, and make special gifts for the children in your life as well as delivering rich, play experiences. These toys focus on classic play patterns, and offer excellent additions to mainstream and promotional toys.
Sports Toys
Whether it’s ESPN, Nerf, Rawlings or Lazer Tag, this is where you go when you say, "Go out and play"... and mean it!
Stuffed Animals
All your favorites—Elmo, Care Bears, SpongeBob, FurReal Friends—are all ready to be snuggled and cuddled and entertain kids.
Tech Toys
This is fun you’ll be happy to chip in for. New classics like Tamogatchi join marvels from WowWee, great ways to play American Idol at home and everything that’s techy and engaging.
Video Games
Fire up the Wii, the Xbox 360, PlayStation 3 and the DS. Here’s where you’ll find the best video games for all platforms—Pokémon, Madden, Rock Band, Guitar Hero—that the whole family will love.
Subcategories: Plug & Play Video Games
Water & Pool Play
It's time to get wet. Here you'll find toy reviews of the best slides and inflatables, innovations for the pool and much more. We've got the coolest toys for keeping cool on a summer day.
Web Toys
Classic play meets the latest technology—WebKinz, U.B. Funkeys—and coming soon Smiley Studio and other innovative, interactive ways to play.
Vehicles
Hot Wheels! Matchbox! Tonka! The names are classics, but the toys are new. Here’s the latest that will get any wheel fan’s imagination rolling.
