As director of content for Time To Play, Chris brings 29 years of industry experience in the toy industry to his role. During his career, he has held a variety of positions with toy companies covering marketing, media, operations, product development and creative. In 1988, he formed New York-based Byrne Communications and is a researcher, analyst and consultant who has worked with a variety of Fortune 100 companies tracking kid trends, product development and strategic marketing campaigns. He is regularly sourced by the investment community for insights into all aspects of the toy industry.
Chris is widely published on the topic of toys and family life and in addition to his work with Time to Play he is editor-at-large for the trade publications Toys & Family Entertainment and Royalties.
In addition, Chris is widely quoted in the media and appears regularly on local and national television commenting on toys and demonstrating new products. His media appearances reached more than 120 million consumers in 2007 in just a three-month period (October through December). He has appeared on Live! With Regis and Kelly (2008 Relly Award winner), Oprah, LIVE, Soap Talk, Today, Good Morning America, The CBS Evening News with Dan Rather, ABC Nightly News, FOX News, CBS This Morning, Good Day New York, CNBC, CNNfn, MSNBC, ABC, The Motley Fool, National Public Radio, Bloomberg Television and Radio, and on countless other national and local market business and consumer programs around the country and internationally.
In addition to his work in the toy industry, Chris is involved in several non-profit organizations benefiting children and literacy and sits on the board of America Scores: New York, the nation's largest after school program that combines soccer and poetry in unique mix that fosters literacy, fitness, teamwork and personal growth.