What It Is
Virtual pets, friends, etc. are a relatively new but widely popular category in the toy business. Sophisticated electronics allow them to have personalities, distinctive play features and even interact with kids and one another. Huru Humi is being marketed as a "virtual best friend." The toys have a small screen with a face that has a wide range of expressions. They have voice recognition so they can interact with kids, and they can interact with one another when placed closely. Like today's tweens, these digital companions posses distinct identities, voices, interests, styles, and facial expressions. One of the key elements of this kind of play is the social interaction between girls that these can inspire, adding a dimension of play to the collectibility.