What It IsThe new Princess & Me line from Jakks has been designed to be a lifestyle brand that is more than a collection of toys but a whole experience surrounding little girls' affinity for the Disney Princesses and a springboard for fantasy play. The centerpiece of the line are large-scale "friend" dolls based on the Disney Princesses, doll fashions, accessories, and matching outfits for girls.
With the Princess & Me 18-inch friend dolls, girls can dress their favorite Disney Princess dolls in sleepwear and ballet outfits. The dolls have sweet faces and beautiful long silky hair. The beautiful sculpts are inspired by the princesses, but don't expect them to be literal reproductions of the animated characters seen in other doll lines. Girls can choose from Cinderella, Aurora, Belle, Ariel, and Tiana. Each Princess & Me doll wears a tiara and comes dressed in her beautifully detailed, signature Princess gown. Glass-like eyes and high quality materials make these dolls look and feel like dolls costing twice as much.
As part of the package—and to get girls involved in the Princess & Me franchise—each doll comes with an invitation for girls to become a member of the Princess Royal family so girls will get a birthday card from their favorite Princess, as well as a small magazine (actually, a "mag-a-log" that offers other products for sale) featuring the full product line and helpful princess tips. The dolls retail for around $49.99.
The assortment of Princess & Me doll fashions, sold separately, include the Royal Sleepwear Ensemble ($19.99), the Princess & Me Ballet Recital collection ($14.99), and the Princess & Me Royal Vanity Set ($14.99).
But girls don't want merely to play with princesses. Part of the fantasy magic is that they can become a princess. With the Princess & Me dress-up collection, girls can wear replicas of the ball gowns their dolls are wearing. There's the Princess & Me Deluxe Dress Assortment ($49.99) and the Royal Tea Time dress-up set, which comes with a tiered cake platter and a complete tea set for two ($19.99). The Princess & Me Belle Doll in Holiday Gown & Cape for the 18-inch Doll ($24.99) is beautifully made with velvet and fur trim. ($24.99) Little girls can wear the matching outfit with the dress-up set, which retails for around $59.99.
And what are dolls without accessories? Princess & Me doll accessories include the Royal Wardrobe to store all doll fashions ($39.99) and the Royal Canopy Bed ($49.99).
The Princess & Me concept has been designed to create the ultimate royal Princess experience. Designed for the slightly older Princess fan (ages 5—8), the more sophisticated look and feel of the Princess & Me line involves girls in an enchanting princess world and allows them to "grow" with their favorite Princesses.