Real World Squishy Toys go Digital in Squinkies

What It Is

Squinkies is based on the highly popular collectible toys of the same name. They are those squishy little characters that parents are always stepping on or vacuuming up and now they have been recreated in digital form and scattered throughout the game waiting to be found.

The video game is a collection of casual mini-games for little kids that are grouped in four different regions. Each region is a maze that the player moves through to find plastic bubbles with Squinkies hidden inside. Once the player finds a bubble, he or she will play a mini-game and earn a Squinkie upon successful completion of the game. All of the earned Squinkies are stored in the player’s Bubble Bank, which kids can go to whenever they want, look at all their collected Squinkies and add them to their favorite collection.

Why It’s Fun

The mini-games are short, sweet, super cute and surprisingly addictive (even for adults). The games range from classic, real-world games like Memory, where players have to remember where two identical Squinkies are hidden, to kid-friendly versions of popular adult games such as Bejeweled.

Several of the games revolve around the Squinkies themselves, such as Memory and a painting game where kids have to fill in an unpainted Squinkie to match the example. All the mini-games have time limits with plenty of time for kids to complete the challenge. There is a bonus magic coin awarded to kids who finish the game in half the allotted time. Magic coins can be used to get more Squinkies from a giant gumball machine, which is how the Squinkies were originally sold in stores.

Who’s Going To Love It

This is a little gamers’ game, and kids as young as three should be able to play it on their own. By age six, kids with a steady amount of game playing experience will probably already be too old for Squinkies.

The game seems geared towards girls by having players select one of three princesses to be their in-game avatar, however, beyond the princesses, boys will enjoy playing the mini-games as much as girls.

What To Be Aware Of

There is no objectionable content in this game. The closest thing to enemies or bad dudes is sluggish turtles that can get in the way as you move around the maze.

There are only a handful of different mini-games but the games change slightly every time the player plays one.

The game is sold alone or packaged with real-world Squinkies toys.


There are more than 250 Squinkies to collect in the game and it will take kids a long time to find them all.

Fun Scale

4 out of 5

It has to be fun or it wouldn’t be on Time to Play. But some games are more fun than others so here’s our scale: 1 is fun, 2 is a lot of fun, 3 is great, 4 is awesome and 5 is out-of-this-world!

Video Game Information

Publisher: Activision
Rated: Everyone

System: Nintendo DS
Genre: Mini-Games
Players: 1

SRP: $29.99
Launch Date: 2011
Date of Review: June 16, 2011

*Rating determined by the ESRB


What do you think about Squinkies?

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